Nicole’s contribution as a writer/consultant to Sam’s Club had a significant impact on building brand equity with our food/grocery offerings right from the start. Her creative perspective were always paired with strategic insights that enabled us not only to communicate the high quality of our products, but to help sway operational opinions and influence merchandising decisions in our food categories. Having worked with many chefs and other food professionals from various culinary institutions to develop successful marketing strategies for our food business, I can say that Nicole is at the top of her industry as a visionary and strategic thinker.
Director of Advanced Analytics and Research
Sam’s Club
from 2005-2008
currently: Vice President of Research and Analytics
The Auto Club Group